Welcome to Affinity
Located in downtown Traverse City, Michigan, Affinity Online Marketing provides a complete array of web-based services. Focusing on local search engine optimization and marketing, we are equipped to handle the development of your online presence from start to finish.
We've been in the industry since 1998, and with over thirty years' combined design, development, and online marketing experience, we look forward to working with you.
Web Design and Development > >Most companies have existing web sites these days. That being said, it's important to understand the value of your most valuable and powerful online resource and tool. The majority of web sites can be optimized for maximum online visibility and integrated with other touch points such as Search Marketing and Social Media Marketing. Or perhaps it's time for an entire overhaul or redesign? Then again, perhaps you don't yet have your space on the web, or just need some maintenance on your existing site. Regardless of the situation, we can help. We also provide professional graphic design services. Organic Search >>The most relevant form of online search visibility stems from natural search marketing - the way it's always been. As the methods that search engines utilize to gather results continue to change, the old ways have become less reliable. It's no longer META keywords and header tags; rapidly changing algorithms and regularly updated content management is key to delivering the results your company requires. Our optimization techniques utilize years of experience along with ongoing testing and research to ensure our methods provide our clients with the best possible visibility. Local Search Marketing >>At Affinity, we understand the importance of incorporating local search optimization strategies into your web site and work to ensure that your site shows up in local search results. We utilize organic, white hat methods to ensure that the integrity of your optimization strategy won't tarnish your company's reputation. Today's economy mandates that the best available local search marketing techniques are utilized to ensure that you stay ahead of your competition. Paid Search Marketing >>Affinity takes a vested interest in the success of your paid search marketing program by treating your investment like it's our own. More sales, more leads, more traffic - whatever your goal is, Affinity will help you reach that goal for the smallest possible investment. We design our PPC campaigns so that our clients can effectively manage and maintain them after we've implemented them into your ongoing online marketing strategy. Social Media Marketing >>We understand that Social Media Marketing gives your business the opportunity to connect with your clients like never before - regardless of your target demographic - and provide you with the tools you need to ensure that your company is delivering your message, managing your reputation, and encouraging brand loyalty. Now that everyone is on Facebook and Twitter, reaching new target demographic goals via Social Network Marketing Integration is not only feasible, but much simpler. |
Recent Projects
- Renting TraverseA custom developed solution for a local Realtor, RentingTraverse.com is an implementation of a proprietary front-end design with a RentJuice.com back-end, allowing for our client to maintain available area home rentals with a handsome, easy-to-use Content Management System. >> Read more
- Architectural Elements of MichiganOne of the most creative and successful crafters of custom furniture, cabinetry, and other elements in the region, AEMichigan.com needed a whole new design - and we made it happen for them. >> Read more
- Parshall Tree Service, LLCThe honest, hard-working folks at Parshall Tree Service decided it was time for a whole new web site and a brand new Internet marketing campaign. We're working with them in person to make it go. >> Read more
- Did You Know?Google is developing Google+, the Internet industry giant's answer to Facebook and other social networking portals.
- It is currently undergoing closed beta testing and will be available to the general public in the near future.
- The looming question is simple: Can Google+ and Facebook co-exist? Or will there be a means of combining the two into a more powerful tool? Time will tell.
- As we know, every new service released by Google has raised the bar for Internet standards across the board. It will be interesting to see how the others compare and what they'll need to do in order to remain competitive.
- Read more about it here.